Prius, what are you doing to us?
There is a pretty cool new music video/advertisement that was just posted on YouTube for Prius featuring none other than R&B legend, Raphael
Saadiq. This is a great idea, using a
famous celebrity endorsement and a catchy song to generate interest in the car.
One of the written phrases highlights the ENTUNE Multimedia System
with mobile apps – this is useful for targeting the tech-savvy demographic that
Prius is going for.
I do however, take issue with the ending. The video’s spoken words
are “Those who get it, Get it.”
Not really sure what to make of this phrase, because those who buy
the Prius already did their homework and know that it is a great car, but what
does this do to attract the attention of those who don’t already get it?
Check it out for yourself – I’d love to hear what you have to say!
*Jainine*
