Mobile Apps and Ads for Prius C

 

MobileMarketer.com has uncovered a “two-pronged approach” to Prius’ mobile marketing repertoire.  Not only are they utilizing mobile web browsers, but shopping tool apps as well to gain the attention of the younger, tech-savvy clientele that they wish to capture. Not only does this give consumers more points of access, but increased opportunity to gain interest and prompt a buying decision.

Mobile ads are seen everywhere, from Urbanspoon to Words with Friends and everything in between…Yahoo, Facebook, Huffington Post, Amazon.com and College Humor.

They have even teamed up with Hasbro to provide some continuity with their YouTube and television commercials that are inspired by the now-retro and nostalgic game of Life to try and make the connection that Prius C can help you “overcome bumps in your daily life” (mobilemarketer.com)

The down side….Prius is not the only one using this media vehicle.  I play Words with Friends, and I have yet to see any Prius ads, but just last night alone, I noticed the same Honda Accord ad 4 times and 2 Lexus ads.

http://goo.gl/pHFgY

Jainine