"Tekked Out" NASCAR Prius for Charity

This is a great publicity stunt and attention grabber for Toyota!  Two NASCAR favorites and two NHRA drag racing teams are in competition with one another to create the most awesome racing Toyota.

The winning team is awarded $50,000 to donate to the charity of their choice.

You can vote on your favorite “tekked out” Toyota starting Oct. 20, through one of the many online media channels that they use:  Toyota racing dream build app, Toyota racing Facebook page, Toyota racing Twitter feed or Toyota racing YouTube channel. 

All these cars will be displayed at the SEMA Auto Show in Las Vegas where the winner will also be announced on Oct. 30.

What a great way to saturate the market and expose Toyota lines, including the Prius, to people that might not typically be interested in them.

I’d love to know what you think about this challenge….who do you want to win?

Tricked Out Prius Article

*QueenJ9*