Prius 4 Everyone

I recently came across a new Prius commercial that features the four new 2012 Prius models. 

    I have been looking at the ads Toyota has put out this year for the Prius and I have noticed a common theme. In a previous commercial the Prius was compared to the "Game of Life", targeting 20-30 year old college students. The commercial show owning a Prius is an important part of growing up and being a successful professional. 

    This new Prius commercial is also targeting young people, as well as older. I think the when the Prius first came out, it wasn't targeted or appealing to young people. With Toyota rolling out four new Prius models, it is very clear they are trying to appeal to everyone, even us college students.

If you want to read more about the Game of Life commercial, check out our blog about the commercial.

Click the link below if you are interested reading about the Prius ad campaign:

http://goo.gl/nSTzA